"Who thinks of themselves as a designer? Raise your hand."
"During 5 years it connected a mouse to an apple, hoping for an outcome that would be 'sell-a-ble' and 'original'"
"A Manifesto on Potential: potential is an egg."
"We are all 100% responsible for searching for that potential through the choices we make and the experiences we have, because you might have the potential to make a crucial contribution to our breakfast."