Three years of research, Puma and Fuseproject in US came up with a sustainable solution to the shoebox that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water..Sounds like a simple project, but its not - I was put forth this challenge on the third year of my course and lets say a month is never enough to think of shoeboxes.

"The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. There's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven—woven fibers increase density and materials use—and stitched with heat, so that it's less manufacturing intensive. Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel."

Lets see what the competition will come up with...