It’s Okay to be a Cat Guy celebrates the “unique bond” between men and their cats by Much Love Animal Shelter, L.A Animal Services and New York production company Ghost Robot. These virals witty and funny quickly spread online, aiming to break boundaries and misconceptions of men adopting cats.  A great example of social media use for NGOs and good causes in action.

"He's more of a man, than most men I know."

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