DR. JOANA C LEMOS Research Director

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London Unpackaged Revolution

Unpackaged is a grocery shop in London founded in 2006, on a market stall and now a shop at 42 Amwell St, London, EC1R 1XT.  It has been freatured in imense press including Design Week, The Guardian, The Observer, The Evening Standard, Style Will Save Us, The Telegraph Magazine, Time Out... Revolution in massing packaging  London town is happening  -- By 'bring your own packaging' Unpackaged is seeling great food products and doing wha they can to minimise costumer's packaging waste.

The concept i much respect, and can relate to my MA Research on 'le joie de vivre'. In Portugal, many old style grocery's still exist today, especially in conservative downtown neighbourhoods.  A documentation of these shops in extition is a project I plan to carry on this 2010.