YOU HAVE TO IGNORE WHAT THE CULTURE IS TELLING YOU, WHAT IS GOOD OR BAD. NOT KNOWING HOW THINGS SHOULD LOOK LIKE UNTIL YOU HAVE SOMETHING TO SAY.  THE MOST INTERESTING THING IN GRAPHIC DESIGN IS TO SOLVE THE PROBLEM WITH THE MOST ORIGINAL WORK.  CHANGE THE BORING PROBLEM TO AN INTERESTING PROBLEM. THERE ARE UNLIMITED SOLUTIONS. - Bob Gill