How to integrate ESG insights into the design process?
Client: PWC Germany Experience Consulting
Fractional research lead - duration 12 months
Context
Explored the intersection of design innovation and sustainable impact in this groundbreaking project. Unveiling the power of Environmental, Social, and Governance considerations, this initiative explored how a design team could seamlessly embed ESG principles into their methods & tools.
What we did
My collaboration with the PwC Experience Consulting team delved into the strategic integration of ESG insights, ensuring that every design decision reflected a commitment to environmental stewardship, social responsibility, and ethical governance. Participants engaged with industry leaders, design thinkers, and sustainability experts as we navigated the transformative landscape where creativity met conscious decision-making. The project aimed to redefine design excellence by embracing ESG values and shaping a future where responsible design becomes the norm.
Impact
By meticulously considering the environmental impact of materials, supply chains, and manufacturing processes, businesses reduce their ecological footprint and contribute to sustainability. Socially, integrating ESG metrics ensures that products are ethically sourced and produced, fostering fair labor practices and diversity. Additionally, a commitment to good governance principles enhances transparency and accountability throughout the product lifecycle, streamlining the design process. This not only instills a sense of responsibility in the design team but also introduces efficiencies by preemptively addressing potential ethical or environmental concerns. The collective result is not only environmentally responsible and socially conscious products but also a paradigm shift towards a more sustainable and ethical business model, resonating positively with conscious consumers and contributing to the long-term health of both businesses and the planet.
What cultural cues in sustainable mobility products?
Client: Daimler Mercedes-Benz
Context
Immersive exploration delving into the dynamic intersection of urban living, sustainability, and automotive design through extensive field studies. In our quest to understand people's perceptions of the city and sustainability within the automotive industry, we engage with communities, commuters, and urban dwellers. By leveraging ethnographic research methods, our team delves into the nuanced relationship between individuals, their mobility choices, and the impact on urban environments. Uncover firsthand insights into how the automotive landscape shapes perceptions of sustainability and influences city dynamics. This project not only aims to redefine the future of mobility but also contributes valuable knowledge to the broader discourse on sustainable urban living. Join us on this transformative journey as we unveil the authentic narratives that inform the next generation of automotive design and its role in fostering sustainable, people-centric cities.
What we did
In close collaboration with the client team globally, we established the foundation for a new approach to understanding the diverse cultural views of sustainability in their product. We held sessions with internal stakeholders and developed an approach that respects all cultural nuances.
Impact
The impact of delivering a story where all counterparts feel seen is significant within the organization. This research can align efforts to apply the outcomes to the product to be launched in different markets.
