Why experience design matters in sustainability?

Client: World Business Council for Sustainable Development

Context

A training session for Chief Sustainability Officers on Experience Design for Sustainability.

What we did

Experience design for sustainability refers to the intentional and strategic approach of incorporating sustainable principles into the design process of products, services, and overall user experiences. It involves considering the environmental, social, and economic impact of design decisions to create experiences that not only meet user needs but also contribute positively to the planet and society.

Impact

Experience design for sustainability aligns with the broader movement towards responsible and ethical design practices. It recognizes the interconnectedness of design decisions with environmental and social factors and seeks to create solutions that contribute positively to a more sustainable and equitable future. This approach is relevant across various industries, including product design, service design, and digital design.