Can you unify our global research practice?

Client: Delivery Hero

Fractional research lead - duration 12 months

Context

The objective of this project was to conduct a comprehensive audit of the existing user research community within the organization and subsequently develop new principles and guidelines to unify and strengthen the community as it expands.

What we did

The project focused on auditing the existing user research community within the organization, analyzing current practices through stakeholder interviews and documentation review. The goal was to identify patterns, discrepancies, and areas for improvement. Following this, a collaborative process involving workshops with key stakeholders was employed to develop a set of principles and guidelines to unify the user research community.

Impact

The resulting comprehensive guidelines covered research methodologies, communication, collaboration, and knowledge sharing. Implementation included training sessions, onboarding programs, and ongoing monitoring to ensure widespread adoption and continuous improvement. The project aimed to create a more cohesive, collaborative, and effective user research community aligned with organizational goals.