Mapping Meaning

Mapping MeaningShowcases work in progress of research project "Communication Design for Sustainability" Exhibited at Spotlight2015 Exhibition, Central Saint Martins, London, March 2015

The communication design research is practice-oriented and in collaboration with a selection of sustainable food initiatives - an example of a thriving sector for social innovation. The aim is to extract from these a set of practices that reveal how sustainability “values” and “qualities” are expressed through communication design approaches. Communication design is interpreted as an expanded practice of message, form, interaction and experience, essential in leveraging social change towards more sustainable ways of living. Presented here is a fragment of the ongoing research. Extracting meaning from informal conversations with sustainable food initiatives, to map what are sustainability qualities and values.